Oliver Ltd., a producer of fruit juice sells its products to stores across the country a) List six advertising media the company could use to create awareness about its products b) State three benefits the Company would derive from advertising the products c) State four factors that would influence the company's choice of mode of transporting its products
Explanation
a) Could advertise its products: (i)Radio (ii) Television (iii) Magazine (iv) neon sign (v) direct mail (vi) Internet/Social media (vii) Manual/electronic billboard etc b. i. It would educate the target market of the use and importance of the fruit juice over competitors' products ii. iv. would intermediaries to stock the products encourage marketing iii. It would remind the customer of the existence of the products iv. It would persuade prospective consumers to buy the products v. It would enhance the image of the products vi. It would inform customers where to get its products c. I. The company would prefer transportation modes that are accessible to them ii. The nature of the products in terms of sizes perishability, bulkiness would also be considered in the choice of transportation mode iii. The weather condition would determine the mode of transportation to be used iv. The cost/value of the products would determine the transportation mode v. The cost of the transportation mode is also a determinant vi. The distance to be covered in reaching the customer would be considered
