a. What is advertising? b. Identify any six media of advertising C. Explain four disadvantages of advertising
Explanation
a. Advertising is any paid form of non- personal presentation and promotion of ideas, goods and services by an identified sponsor. b.
Magazine Newspaper Radio Cinema Sign post Billboard Posters Internet Journal Television etc.
C.
Cost of advertisement: This is too expensive and drains the funds of a Company Mislead: Advertisement sometimes misleads consumers in the choice of goods and services to purchase Leads to higher prices: Consumers are made to bear the cost of advertisement by paying more for the advertised goods and services. Encourages materialism: makes people desire goods and services they cannot afford. It encourages impulse buying etc.
