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a. Explain the following concepts in marketing (i) Product concept (ii) Selling ...

a. Explain the following concepts in marketing
(i) Product concept
(ii) Selling Concept
(iii) Production concept
(iv) Societal marketing concept
b. A product costs #4,000 to produce. The producer decides to sell the product for #6,000. Calculate the:
(i) Markup;
(ii) Percentage markup on cost;
(iii) Percentage markup on selling price.



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