a. State five features of the post- independence era in the history of marketing in Nigeria b. Explain five functions of marketing in Nigeria.
Explanation
a.
Accreditation of higher institutions to teach Marketing in tertiary institutions The separation of Marketing from other business disciplines for it to have its autonomous status The discovery of crude oil in large quantities in Nigeria requiring the oil companies to market their products worldwide The emergence of automation which resulted to mass production requiring companies to sell their products and this demanded the application and practice of marketing The lifting of embargo on imported goods resulting in mass importation of products which required firms to apply marketing principles in selling these products. The establishment of professional, bodies charged with the responsibility of standardizing professional marketing practice in Nigeria. Advancement in technology that resulted in the introduction of electronic marketing of products otherwise known as internet marketing.
b.
It enhances the identification of market opportunities by companies It encourages buyer-seller relationship It provides storage for goods between the time of production and consumption lt enhances the standardization and grading of products It provides Vital information to the society on the type of products, price and where the products are found It is involved in the movement of products from manufacturers.
