(a) IMPORTANCE OF E-MARKETING TO AN ORGANIZATION:
(i) It reduces distance in business.
(ii) It expands the market place to national and international markets.
(iii) It reduces the time to market new and existing products.
(iv) lt reduces cost of entry to the global markets.
(v) It can be used to conduct marketing research on products.
(vi) It improves operating efficiency.
(vii) It offers opportunity to grow in business through increases in sales' and profitability.
(vii) Business activities can be carried out 24 hours each day in a week.
(ix) It reduces operational cost of organization.
(x) trackable and offer reasonable result.

(b) IMPORTANCE OF E-MARKETING TO CONSUMERS:
(i) It enables consumers to shop or do other transactions twenty-four hours a day.
(ii) It provides consumers with more choices.
(iii) It allows you to look for information on products.
(iv) It makes it easy to locate products.
(v) It allows interaction between/ among buyers and sellers.
(vi) It facilitates competition which results in substantial price reduction.
(vii) It makes it possible for consumers to participate in virtual auctions.
(viii) Information on past business transactions references to avoid fraudulent activities are traceable for references to avoid fradulent activities