(a) DEFINITION OF MERCHANDISING: Merchandising is the activity of promoting the sale of goods at the retail outlets JR Merchandising is all promotional activities carried out at the point of sale.

(b) MERCHANDISING ACTIVITIES:
(i) Display techniques.
(ii) free samples.
(iii) On-the- spot demonstration.
(iv) Pricing.
(v) Shelf talkers.
(vi) Special offer.
(vi) Point-of-purchase materials.
(vii) Display of products.
(ix) Ensuring appropriate stock level.
(x) Branding.
(xi) Packaging.
(xii) Labelling.
(xiii) Salesmanship.

(c) FUNCTIONS OF MERCHANDISING:
(i) It informs buyers about the existence of a product
(ii) It attracts buyers to patronize a particular product
(iii) lt reminds buyers of the existence of a product
(iv) It facilitates product positioning
(v) It encourages impulse buying
(vi) It enhances brand identity
(vi) It promotes effective shelf arrangement
(vii) It encourages customer loyalty
(ix) It assists in gathering information about the product, consumer behaviour and competitive activities
(x) It ensures that adequate stock level is maintained. increases in