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Marketing Past Questions


Question 1:


Premium goods are offered either free or at low cost to ___________

A. Improve customers' taste.
B. Give incentive to buyers.
C. Enhance after-sales service.
D. Improve quality of product.


Question 2:


An authorized person who accesses other people's information on the internet is a ___________

A. Web designer.
B. Web owner
C. Web hacker
D. Web provider


Question 3:


The environmental factor that focuses on governmental action on the minimum wage is ___________

A. Economic.
B. Political.
C. Social.
D. Technological


Question 4:


Business risks in foreign market is higher in ___________

A. Licensing.
B. Joint venture.
C. Exporting.
D. Direct investment.


Question 5:


The information that can be accessed quickly and cheaply by the marketing manager is ___________

A. Marketing intelligence.
B. Marketing research.
C. Supplier's profile.
D. Internal database.






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