The marketing concept - Jamb Commerce Past Questions and Answers

Question 1:

• JAMB 1994

Commerce is defined as the study of how

A. Man utilizes the resources in his physical environment
B. Man produces, distributes and consumes his goods and services
C. Man buys, sells and distributes goods and services
D. Raw materials are changed into finished goods

Question 2:

• JAMB 2019

Thee major aim of consumer orientation is_________

A. Consumer satisfaction
B. Consumer sovereignty
C. What to produce
D. Market research

Question 3:

• JAMB 1995

The marketing approach by which a firm carries out detailed analysis of itself, the consumers and its competitors is known as?

A. Market analysis
B. Marketing mix analysis
C. Marketing opportunities analysis
D. Market survey

Question 4:

• JAMB 1999

Modern business philosophy emphasizes

A. Quality products
B. Customer satisfaction
C. Sales volume
D. Public relations

Question 5:

• JAMB 1999

The focal point of the marketing efforts is the`

A. Seller
B. Profit
C. Product
D. Buyer