Marketing mix - Jamb Commerce Past Questions and Answers

Question 1:

• JAMB 1994

Commerce is defined as the study of how

A. Man utilizes the resources in his physical environment
B. Man produces, distributes and consumes his goods and services
C. Man buys, sells and distributes goods and services
D. Raw materials are changed into finished goods

Question 2:

• JAMB 1994

The element of the marketing mix are

A. Product, promotion, place and price
B. [personal selling, advertising and research
C. Promotion, production, place and price
D. Procurement, price, product and place

Question 3:

• JAMB 2019

The communication aspect of the marketing mix is

A. Price
B. Promotion
C. Place
D. Product

Question 4:

• JAMB 2019

Any information about a manufacturer or his product that appears in any medium on a non-paid basis is known as

A. Sales Promotion
B. Personal Selling
C. Advertising
D. Publicity

Question 5:

• JAMB 1994

The element of the marketing mix are

A. Product promotion, place and price
B. [personal selling, advertising and research
C. Promotion, production, place and price
D. Procurement, price, product and place