Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 1:

• JAMB 1994

Commerce is defined as the study of how

A. Man utilizes the resources in his physical environment
B. Man produces, distributes and consumes his goods and services
C. Man buys, sells and distributes goods and services
D. Raw materials are changed into finished goods

Question 2:

• JAMB 1994

The element of the marketing mix are

A. Product, promotion, place and price
B. [personal selling, advertising and research
C. Promotion, production, place and price
D. Procurement, price, product and place

Question 3:

• JAMB 1994

Which of the following is a form of sales promotion

A. Advertising on radio
B. Offering free sample
C. Distributing printed materials
D. Advertising on television

Question 4:

• JAMB 1994

One advantage of personal selling over all other elements of promotion is that

A. It can provide instant feedback
B. It is very cheap in terms of cost per contact
C. It does not need to use mass media
D. Sales people are wewll trained

Question 5:

• JAMB 2019

Thee major aim of consumer orientation is_________

A. Consumer satisfaction
B. Consumer sovereignty
C. What to produce
D. Market research