Marketing mix - Jamb Commerce Past Questions and Answers

Question 41:

• JAMB 2009

A collective term for advertising, personal selling and publicity is?

A. Exhibition
B. Promotion
C. Trade fair
D. Merchandizing

Question 42:

• JAMB 2010

A process of creating more market for a product is through?

A. Consumerism
B. Marketing
C. Advertising
D. Reponsitioning

Question 43:

• JAMB 2010

One of the merits of television as a medium of of advertising is that it?

A. Is prone to censorship
B. Is relatively cheap
C. Has more sensory stimulation
D. Has more network coverage

Question 44:

• JAMB 2010

The label on a product such as 'pampers' is a type of?

A. Trademark
B. Branding
C. Packaging
D. Patent right

Question 45:

• JAMB 2011

The most effective nut limited medium of advertising in Nigeria is?

A. Billboard
B. Television
C. Newspaper
D. Radio