Marketing mix - Jamb Commerce Past Questions and Answers

Question 36:

• JAMB 2007

Personal selling is most effective in marketing industrial goods because it involves?

A. Recongnition and attachment to customers
B. Personal interaction and information gathering
C. Demonstrations and product acceptability
D. After-sales services and product demonstrations

Question 37:

• JAMB 2007

The controllable variables that a firm uses to achieve its marketing objectives are called?

A. Marketing principles
B. Marketing mix
C. Marketing concepts
D. Marketing functions

Question 38:

• JAMB 2007

Public relations and advertising are similar in terms of?

A. Communicating product information
B. Customer education
C. The mode of operation
D. Creating a favorable attitude

Question 39:

• JAMB 2008

The four Ps of marketing are?

A. Product, place , process and promotion
B. Price, product, properrty and place
C. Price, product, place and promotion
D. Price, production , place and property

Question 40:

• JAMB 2008

Personal selling is used for the purpose of?

A. Establishing the company
B. Providing information
C. Creating product awareness
D. Given financial assistance