Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 36:

• JAMB 2000

The type of advertising that seeks to persuade consumers to buy a particular product is

A. Informative advertising
B. Competitive advertising
C. Persuasive advertising
D. Mass and specific advertising

Question 37:

• JAMB 2000

The practice whereby soft drink manufacturers give away caps, bags and other items when consumers buy their product is a form of

A. Marketing strategies
B. Publicity
C. Advertising
D. Saels promotion

Question 38:

• JAMB 2000

The most important advantage of personal selling is that it

A. Allows sellers to percieve buyers' needs
B. Allows sellers to sell their goods quickly
C. Takes place easily on the high ways
D. Takes place without the permissionof government

Question 39:

• JAMB 2000

The role of public relations is principally to

A. Sustain good relationship
B. Create good image
C. Carry out publicity
D. Advertise a firm's products

Question 40:

• JAMB 2001

The activities aimed at finding out customers' needs and satisfaction can be described as?

A. Social-marketing
B. Macro-marketing
C. Micro-marketing
D. Conceptual marketing