Marketing mix - Jamb Commerce Past Questions and Answers

Question 31:

• JAMB 2004

What is the most important use of promotion in marketing?

A. Persuasion
B. Conviction
C. Information
D. Education

Question 32:

• JAMB 2004

Fluctuations in the supply of goods may be eliminated if the distribution system maintains?

A. Modern technology
B. A team of retailers
C. Warehouse services
D. Sufficient middlemen

Question 33:

• JAMB 2005

The difference between personal selling and sales promotion is that while sales promotion includes free gifts and samples, personal selling involves?

A. Distributing instructional posters
B. Face-to-face communication with customers
C. Premium programming for customers
D. Publishing promotional booklets

Question 34:

• JAMB 2005

The availability of goods and services is brought to the notice of customers through?

A. Personal selling
B. Public relations
C. The telephone
D. Advertising

Question 35:

• JAMB 2006

An aspect of marketing that stimulates buying by providing free gifts is?

A. Advertising
B. Personal selling
C. Publicity
D. Sales promotion