Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 31:

• JAMB 1999

The concept of limiting types, sizes and other characteristics of a product line without sacrificing utility or durability is called

A. Simplification
B. Standardization
C. Specialization
D. Satisficing

Question 32:

• JAMB 1999

The focal point of the marketing efforts is the`

A. Seller
B. Profit
C. Product
D. Buyer

Question 33:

• JAMB 2000

Product involves

A. Making goods avaiable where and when needed
B. Changing the form of goods, moving and making them avaiable as needed
C. The manufacturing of goods and provision of services
D. The assembling of all necessary parts to produce a finished product

Question 34:

• JAMB 2000

The chart above represent the?

A. Product mix relationship
B. Marketing mix relationship
C. Promotion mix elationship
D. Advertising mix relationship

Question 35:

• JAMB 2000

A group of specialized functions of marketing is

A. Buying, selling, storing and information
B. Buyimg, selling, advertising and packaging
C. Buying, selling, labelling and promotion
D. Buying , selling, skimmimg and pricing