Promotion - Jamb Commerce Past Questions and Answers

Question 26:

• JAMB 2016

A basic concept of advertising that reveals the essential message an advertiser wishes to communicate is referred to as the

A. Medium
B. Theme
C. Targer
D. Reach

Question 27:

• JAMB 2017

One disadvantages of advertising is that it –

A. Could be misleading
B. Decreases sales
C. Reduces profit
D. Causes over stocking

Question 28:

• JAMB 2017

A system where customer patronage is sought by producing what they need is referred to as _______?

A. Sales promotion
B. Market promotion
C. Product promotion
D. Market orientation

Question 29:

• JAMB 2017

Which of the following is an item in the marketing mix?

A. Demand
B. Promotion
C. Market
D. Consumer

Question 30:

• JAMB 2018

A disadvantage of personal selling is that it

A. Increase a company’s number of customers
B. Reduces a company area of patronage
C. Increases a company’s operating costs
D. Decreases a company’s operating costs