Marketing mix - Jamb Commerce Past Questions and Answers

Question 26:

• JAMB 2001

The most effective type of advertising for branded product is?

A. Direct advertising
B. Indirect advertising
C. Informative advertising
D. Competitive advertising

Question 27:

• JAMB 2002

In product pricing, which of this element needs more consideration than others?

A. The demand for the product
B. The demography of the buyers of the product
C. The economic conditions in the markkets
D. The cost of producing the product

Question 28:

• JAMB 2002

An important issue for consideration in the product element of the marketing mix is the?

A. Adequate of the peroduct
B. Channel of diistribution of the product
C. Price of the product
D. Planing and development of the product

Question 29:

• JAMB 2003

Goods that are manufactured or acquired by the seller after the contract of sale are?

A. Specialty goods
B. Future goods
C. Specific goods
D. General goods

Question 30:

• JAMB 2003

Stimulation of demand is a kind of communication in marketing which connotes?

A. Personal selling
B. Sales promotion
C. Advertising
D. Merchandising