Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 26:

• JAMB 1998

The oral presentation iv a conversation with one or more prospective buyers for the purpose of making sales is

A. Branding of goods
B. Personal selling
C. Packaging
D. Publicity

Question 27:

• JAMB 1998

Personnel activities that promote the general image of an organization are part of

A. Advertising
B. Sales promotion
C. Public relations
D. Business correspondence

Question 28:

• JAMB 1998

The most essential element of a product is the

A. Price
B. Utility
C. Design
D. Colour

Question 29:

• JAMB 1999

Modern business philosophy emphasizes

A. Quality products
B. Customer satisfaction
C. Sales volume
D. Public relations

Question 30:

• JAMB 1999

The main role of advertising is to

A. Convince prospective buyers to buy
B. Show the actual shape, form and colour of the products
C. Inform people where to obtain goods and services
D. Captured the attention of people