Marketing mix - Jamb Commerce Past Questions and Answers

Question 21:

• JAMB 2000

The chart above represent the?

A. Product mix relationship
B. Marketing mix relationship
C. Promotion mix elationship
D. Advertising mix relationship

Question 22:

• JAMB 2000

A group of specialized functions of marketing is

A. Buying, selling, storing and information
B. Buyimg, selling, advertising and packaging
C. Buying, selling, labelling and promotion
D. Buying , selling, skimmimg and pricing

Question 23:

• JAMB 2000

The type of advertising that seeks to persuade consumers to buy a particular product is

A. Informative advertising
B. Competitive advertising
C. Persuasive advertising
D. Mass and specific advertising

Question 24:

• JAMB 2000

The practice whereby soft drink manufacturers give away caps, bags and other items when consumers buy their product is a form of

A. Marketing strategies
B. Publicity
C. Advertising
D. Saels promotion

Question 25:

• JAMB 2000

The most important advantage of personal selling is that it

A. Allows sellers to percieve buyers' needs
B. Allows sellers to sell their goods quickly
C. Takes place easily on the high ways
D. Takes place without the permissionof government