Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 21:

• JAMB 1997

When a vendor supplies newspapers from house to house and across the streets, the element of marketing mix involved is

A. Product
B. Price
C. Promotion
D. Place

Question 22:

• JAMB 1997

The main advantage of using cinema as an advertising medium is that it is

A. Cheap
B. Accurate
C. Accessible
D. Informative

Question 23:

• JAMB 1997

One of the criteria for differentiating consumers markets from industrial ones is the

A. Type of demand
B. Type of supply
C. Nature of the services rendered
D. Price of the goods

Question 24:

• JAMB 1998

An underlined principle in the marketing of goods is that firms should

A. Train their personnel
B. Be consumers oriented
C. Advertise the goods
D. Sell through outlets

Question 25:

• JAMB 1998

Product X was introduced into the market at N4.00 with its cost of product at N3.90 while competing products are at N4.50. What pricing policy are producers of X adopting?

A. Market skimming
B. Market penetration
C. Product live promotion
D. Above the market pricing