Promotion - Commerce Jamb Past Questions and Answers

Question 16 :

• JAMB 2006

An aspect of marketing that stimulates buying by providing free gifts is?

A. Advertising
B. Personal selling
C. Publicity
D. Sales promotion

Question 17 :

• JAMB 2007

Personal selling is most effective in marketing industrial goods because it involves?

A. Recongnition and attachment to customers
B. Personal interaction and information gathering
C. Demonstrations and product acceptability
D. After-sales services and product demonstrations

Question 18 :

• JAMB 2007

Public relations and advertising are similar in terms of?

A. Communicating product information
B. Customer education
C. The mode of operation
D. Creating a favorable attitude

Question 19 :

• JAMB 2008

Personal selling is used for the purpose of?

A. Establishing the company
B. Providing information
C. Creating product awareness
D. Given financial assistance

Question 20 :

• JAMB 2009

A collective term for advertising, personal selling and publicity is?

A. Exhibition
B. Promotion
C. Trade fair
D. Merchandizing