Marketing mix - Jamb Commerce Past Questions and Answers

Question 16:

• JAMB 1998

Product X was introduced into the market at N4.00 with its cost of product at N3.90 while competing products are at N4.50. What pricing policy are producers of X adopting?

A. Market skimming
B. Market penetration
C. Product live promotion
D. Above the market pricing

Question 17:

• JAMB 1998

The oral presentation iv a conversation with one or more prospective buyers for the purpose of making sales is

A. Branding of goods
B. Personal selling
C. Packaging
D. Publicity

Question 18:

• JAMB 1998

The most essential element of a product is the

A. Price
B. Utility
C. Design
D. Colour

Question 19:

• JAMB 1999

The main role of advertising is to

A. Convince prospective buyers to buy
B. Show the actual shape, form and colour of the products
C. Inform people where to obtain goods and services
D. Captured the attention of people

Question 20:

• JAMB 2000

Product involves

A. Making goods avaiable where and when needed
B. Changing the form of goods, moving and making them avaiable as needed
C. The manufacturing of goods and provision of services
D. The assembling of all necessary parts to produce a finished product