Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 16:

• JAMB 1995

Which of the following are forms of sales promotion?

A. Advertising, personal selling and publicity
B. Advertising, market skimming and publicity
C. Personal selling, packaging and publicity
D. Advertising, packaging and publicity

Question 17:

• JAMB 1995

A disadvantage of personal selling is that it

A. Increase a company's operating cost
B. Decreases acompany's operating cost
C. Increase a company's number of customers
D. Reduces a company's area of patronage

Question 18:

• JAMB 1995

In the channel of distribution, which of the following sets is entirely made up of middlemen?

A. Wholesalers, retailers and agents
B. Manufacturers, consumers and retailers
C. Wholesalers, agents and consumers
D. Retailers, manufacturers and wholesalers

Question 19:

• JAMB 1997

The main aim of selling directly to consumers by manufactures is to

A. Dis courage the activities of middlemen
B. Make contacts with comsumers
C. Eliminate transportation cost
D. Maximize the profit margin

Question 20:

• JAMB 1997

The process of creating more for a product is called?

A. Advertising
B. Marketing
C. Promotion
D. Consumerism