Promotion - Jamb Commerce Past Questions and Answers

Question 11:

• JAMB 2000

The most important advantage of personal selling is that it

A. Allows sellers to percieve buyers' needs
B. Allows sellers to sell their goods quickly
C. Takes place easily on the high ways
D. Takes place without the permissionof government

Question 12:

• JAMB 2001

The most effective type of advertising for branded product is?

A. Direct advertising
B. Indirect advertising
C. Informative advertising
D. Competitive advertising

Question 13:

• JAMB 2004

What is the most important use of promotion in marketing?

A. Persuasion
B. Conviction
C. Information
D. Education

Question 14:

• JAMB 2005

The difference between personal selling and sales promotion is that while sales promotion includes free gifts and samples, personal selling involves?

A. Distributing instructional posters
B. Face-to-face communication with customers
C. Premium programming for customers
D. Publishing promotional booklets

Question 15:

• JAMB 2005

The availability of goods and services is brought to the notice of customers through?

A. Personal selling
B. Public relations
C. The telephone
D. Advertising