Marketing mix - Jamb Commerce Past Questions and Answers

Question 11:

• JAMB 1995

In the channel of distribution, which of the following sets is entirely made up of middlemen?

A. Wholesalers, retailers and agents
B. Manufacturers, consumers and retailers
C. Wholesalers, agents and consumers
D. Retailers, manufacturers and wholesalers

Question 12:

• JAMB 1997

The main aim of selling directly to consumers by manufactures is to

A. Dis courage the activities of middlemen
B. Make contacts with comsumers
C. Eliminate transportation cost
D. Maximize the profit margin

Question 13:

• JAMB 1997

The process of creating more for a product is called?

A. Advertising
B. Marketing
C. Promotion
D. Consumerism

Question 14:

• JAMB 1997

When a vendor supplies newspapers from house to house and across the streets, the element of marketing mix involved is

A. Product
B. Price
C. Promotion
D. Place

Question 15:

• JAMB 1997

The main advantage of using cinema as an advertising medium is that it is

A. Cheap
B. Accurate
C. Accessible
D. Informative