Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 11:

• JAMB 1994

One advantage of personal selling over all other elements of promotion is that

A. It can provide instant feedback
B. It is very cheap in terms of cost per contact
C. It does not need to use mass media
D. Sales people are wewll trained

Question 12:

• JAMB 1995

The marketing approach by which a firm carries out detailed analysis of itself, the consumers and its competitors is known as?

A. Market analysis
B. Marketing mix analysis
C. Marketing opportunities analysis
D. Market survey

Question 13:

• JAMB 1995

The breaking down of a market into separate and identifiable elements each with its own special product requirement is known as market

A. Differentiation
B. Segmentation
C. Penetration
D. Identification

Question 14:

• JAMB 1995

Taking a new product to a particular part of a country to test the reaction of consumers to the product referred to as

A. Sales promotion
B. Sampling
C. Merchandizing
D. Advertising

Question 15:

• JAMB 1995

A manufacturer can make his product distinguishable from those of other competitors by

A. Providing catalogues for his wholesalers
B. Aggressive sale ppromotion
C. Branding and packaging the product
D. Selling the product at a much lower price