Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 106:

• JAMB 2018

Goods and services are made available to consumers through

A. The advertising agency
B. Sales promotion
C. The channel of distribution
D. The middle men

Question 107:

• JAMB 2018

Taking a new product to a particular part of the country to test the reaction of consumers to the product is referred to as?

A. Sales promotion
B. Sampling
C. Merchandising
D. Advertising

Question 108:

• JAMB 2018

one of the criteria for differenciating consumer markets from industrial ones is the?

A. Type of demand
B. Type of supply
C. Nature of service rendered
D. Price of the goods

Question 109:

• JAMB 2018

When a vendor supplies news papers from house to house and across the streets, the element of marketing mix involved is?

A. Product
B. Price
C. Promoting
D. Place

Question 110:

• JAMB 2019

Thee major aim of consumer orientation is_________

A. Consumer satisfaction
B. Consumer sovereignty
C. What to produce
D. Market research