The marketing concept - Jamb Commerce Past Questions and Answers

Question 6:

• JAMB 2001

The activities aimed at finding out customers' needs and satisfaction can be described as?

A. Social-marketing
B. Macro-marketing
C. Micro-marketing
D. Conceptual marketing

Question 7:

• JAMB 2003

A firm that adapts itself to delivering the desired satisfaction more effectively than its competitors is said to be practicing?

A. Price concept
B. Distribution concept
C. Product concept
D. Markting concept

Question 8:

• JAMB 2009

The concept which focuses on consumers in decision-making is?

A. Selling concept
B. Marketing concept
C. Product concept
D. Production concept

Question 9:

• JAMB 2010

The main concern of marketing concept is to?

A. Reduce the number of retail outlets
B. Identify consumer needs and satisfy them
C. Increase sales to meet consumers needs
D. Encourage division of labour

Question 10:

• JAMB 2012

The most important business objective is to

A. Improve investments
B. Provide quality products
C. Target consumers for satisfaction
D. Carve a niche for the business