Promotion - Jamb Commerce Past Questions and Answers

Question 6:

• JAMB 1997

The process of creating more for a product is called?

A. Advertising
B. Marketing
C. Promotion
D. Consumerism

Question 7:

• JAMB 1997

The main advantage of using cinema as an advertising medium is that it is

A. Cheap
B. Accurate
C. Accessible
D. Informative

Question 8:

• JAMB 1998

The oral presentation iv a conversation with one or more prospective buyers for the purpose of making sales is

A. Branding of goods
B. Personal selling
C. Packaging
D. Publicity

Question 9:

• JAMB 1999

The main role of advertising is to

A. Convince prospective buyers to buy
B. Show the actual shape, form and colour of the products
C. Inform people where to obtain goods and services
D. Captured the attention of people

Question 10:

• JAMB 2000

The type of advertising that seeks to persuade consumers to buy a particular product is

A. Informative advertising
B. Competitive advertising
C. Persuasive advertising
D. Mass and specific advertising