Marketing mix - Jamb Commerce Past Questions and Answers

Question 6:

• JAMB 1994

Which of the following is a form of sales promotion

A. Advertising on radio
B. Offering free sample
C. Distributing printed materials
D. Advertising on television

Question 7:

• JAMB 1994

One advantage of personal selling over all other elements of promotion is that

A. It can provide instant feedback
B. It is very cheap in terms of cost per contact
C. It does not need to use mass media
D. Sales people are wewll trained

Question 8:

• JAMB 1995

A manufacturer can make his product distinguishable from those of other competitors by

A. Providing catalogues for his wholesalers
B. Aggressive sale ppromotion
C. Branding and packaging the product
D. Selling the product at a much lower price

Question 9:

• JAMB 1995

Which of the following are forms of sales promotion?

A. Advertising, personal selling and publicity
B. Advertising, market skimming and publicity
C. Personal selling, packaging and publicity
D. Advertising, packaging and publicity

Question 10:

• JAMB 1995

A disadvantage of personal selling is that it

A. Increase a company's operating cost
B. Decreases acompany's operating cost
C. Increase a company's number of customers
D. Reduces a company's area of patronage