Market Segmentation - Jamb Commerce Past Questions and Answers

Question 6:

• JAMB 2009

Marketing skimming is an example of?

A. Market penetration
B. Sales promotion
C. Pricing policy
D. Advertising

Question 7:

• JAMB 2012

The main purpose of branding is to

A. Create identity for a product
B. Make a product look attractive
C. Create product awareness
D. Increase sales volume

Question 8:

• JAMB 2013

The breaking down of a market into separate and identifiable elements is known as

A. Differentiation
B. Segmentation
C. Skimming
D. Penetration

Question 9:

• JAMB 2016

The process whereby a firm directs its marketing efforts towards a single market by the use of a particular marketing mix is referred to as

A. Concentration segmentation
B. Market concept
C. Consumer orientation
D. Market penetration