Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 6:

• JAMB 2019

The policy used when contracts are awarded as a result of tender is________

A. Market penetration
B. Market skimming
C. Bid Pricing
D. Product Line Pricing

Question 7:

• JAMB 2019

The communication aspect of the marketing mix is

A. Price
B. Promotion
C. Place
D. Product

Question 8:

• JAMB 2019

Any information about a manufacturer or his product that appears in any medium on a non-paid basis is known as

A. Sales Promotion
B. Personal Selling
C. Advertising
D. Publicity

Question 9:

• JAMB 1994

The element of the marketing mix are

A. Product promotion, place and price
B. [personal selling, advertising and research
C. Promotion, production, place and price
D. Procurement, price, product and place

Question 10:

• JAMB 1994

Which of the following is a form of sales promotion

A. Advertising on radio
B. Offering free sample
C. Distributing printed materials
D. Advertising on television