Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 91:

• JAMB 2015

In product pricing, which of these elements need more consideration than others?

A. The cost of producing the product
B. The economic conditions in the market
C. The demography of the buyers of the product
D. The demand for the product

Question 92:

• JAMB 2015

The effective and efficient delivery of the desired satisfaction by a firm is said to be the practice of

A. Product concept
B. Marketing concept
C. Distribution concept
D. Price concept

Question 93:

• JAMB 2016

The process whereby a firm directs its marketing efforts towards a single market by the use of a particular marketing mix is referred to as

A. Concentration segmentation
B. Market concept
C. Consumer orientation
D. Market penetration

Question 94:

• JAMB 2016

A basic concept of advertising that reveals the essential message an advertiser wishes to communicate is referred to as the

A. Medium
B. Theme
C. Targer
D. Reach

Question 95:

• JAMB 2016

The pricing policy that seeks to set prices relatively high in order to attract the wealthy segment of the market is

A. Target return pricing
B. Market skimming
C. Variable pricing
D. Market penetration