Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 86:

• JAMB 2014

Marketing differs from selling in that,the latter only creates

A. Possession utility
B. Marginal utility
C. Form utility
D. Place utility

Question 87:

• JAMB 2014

A business that focuses attention on the quality of the goods produced by precisely knowing what the consumers desire is said to be operation the

A. Product mix
B. Promotion mix
C. Marketing concept
D. Product orientation.

Question 88:

• JAMB 2014

The physical and psychological satisfaction a customer derives from the purchase of goods and services is

A. Production
B. Product mix
C. Utility
D. Trade

Question 89:

• JAMB 2014

Which of the following aspects of marketing stimulates buying by providing free gifts

A. A personal selling
B. Sales promotion
C. Advertising
D. Publicity

Question 90:

• JAMB 2014

Which of the following is used as pricing policy?

A. Labelling
B. Packaging
C. Market selection
D. Market skimming