Marketing mix - Jamb Commerce Past Questions and Answers

Question 61:

• JAMB 2017

A major merit of the retaining middlemen is to _______

A. Pay cash to the bank: for manufacturers
B. Stock perishable goods
C. Regulate price for manufacturers
D. Stock goods produced by different manufacturer

Question 62:

• JAMB 2017

A system where customer patronage is sought by producing what they need is referred to as _______?

A. Sales promotion
B. Market promotion
C. Product promotion
D. Market orientation

Question 63:

• JAMB 2017

Which of the following is an item in the marketing mix?

A. Demand
B. Promotion
C. Market
D. Consumer

Question 64:

• JAMB 2018

A disadvantage of personal selling is that it

A. Increase a company’s number of customers
B. Reduces a company area of patronage
C. Increases a company’s operating costs
D. Decreases a company’s operating costs

Question 65:

• JAMB 2018

The elements in marketing mix that ensures goods are available when and where needed is

A. Promotion
B. Price
C. Product
D. Place