Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 61:

• JAMB 2008

The four Ps of marketing are?

A. Product, place , process and promotion
B. Price, product, properrty and place
C. Price, product, place and promotion
D. Price, production , place and property

Question 62:

• JAMB 2008

Personal selling is used for the purpose of?

A. Establishing the company
B. Providing information
C. Creating product awareness
D. Given financial assistance

Question 63:

• JAMB 2009

A collective term for advertising, personal selling and publicity is?

A. Exhibition
B. Promotion
C. Trade fair
D. Merchandizing

Question 64:

• JAMB 2009

The concept which focuses on consumers in decision-making is?

A. Selling concept
B. Marketing concept
C. Product concept
D. Production concept

Question 65:

• JAMB 2009

Marketing skimming is an example of?

A. Market penetration
B. Sales promotion
C. Pricing policy
D. Advertising