Marketing mix - Jamb Commerce Past Questions and Answers

Question 56:

• JAMB 2014

Which of the following is used as pricing policy?

A. Labelling
B. Packaging
C. Market selection
D. Market skimming

Question 57:

• JAMB 2015

In product pricing, which of these elements need more consideration than others?

A. The cost of producing the product
B. The economic conditions in the market
C. The demography of the buyers of the product
D. The demand for the product

Question 58:

• JAMB 2016

A basic concept of advertising that reveals the essential message an advertiser wishes to communicate is referred to as the

A. Medium
B. Theme
C. Targer
D. Reach

Question 59:

• JAMB 2016

The pricing policy that seeks to set prices relatively high in order to attract the wealthy segment of the market is

A. Target return pricing
B. Market skimming
C. Variable pricing
D. Market penetration

Question 60:

• JAMB 2017

One disadvantages of advertising is that it –

A. Could be misleading
B. Decreases sales
C. Reduces profit
D. Causes over stocking