Elements of Marketing - Jamb Commerce Past Questions and Answers

Question 56:

• JAMB 2006

An aspect of marketing that stimulates buying by providing free gifts is?

A. Advertising
B. Personal selling
C. Publicity
D. Sales promotion

Question 57:

• JAMB 2006

A seller attracts and retains patronage by?

A. Enhancing public relationship
B. Enhance sales promotion
C. Rendering pre-sales services
D. Rendering customer service

Question 58:

• JAMB 2007

Personal selling is most effective in marketing industrial goods because it involves?

A. Recongnition and attachment to customers
B. Personal interaction and information gathering
C. Demonstrations and product acceptability
D. After-sales services and product demonstrations

Question 59:

• JAMB 2007

The controllable variables that a firm uses to achieve its marketing objectives are called?

A. Marketing principles
B. Marketing mix
C. Marketing concepts
D. Marketing functions

Question 60:

• JAMB 2007

Public relations and advertising are similar in terms of?

A. Communicating product information
B. Customer education
C. The mode of operation
D. Creating a favorable attitude