Marketing mix - Jamb Commerce Past Questions and Answers

Question 51:

• JAMB 2013

Which of the following is used as a pricing policy?

A. Packaging
B. Market selection
C. Labelling
D. Market skimming

Question 52:

• JAMB 2014

To eliminate middlemen, there should be a retail outlet such as

A. Producer co-operative
B. Consumer co-operative
C. Multiple shop
D. Departmental store

Question 53:

• JAMB 2014

Marketing differs from selling in that,the latter only creates

A. Possession utility
B. Marginal utility
C. Form utility
D. Place utility

Question 54:

• JAMB 2014

A business that focuses attention on the quality of the goods produced by precisely knowing what the consumers desire is said to be operation the

A. Product mix
B. Promotion mix
C. Marketing concept
D. Product orientation.

Question 55:

• JAMB 2014

Which of the following aspects of marketing stimulates buying by providing free gifts

A. A personal selling
B. Sales promotion
C. Advertising
D. Publicity