Marketing mix - Jamb Commerce Past Questions and Answers

Question 46:

• JAMB 2011

The variety of goods and services which a company offers for sale is its?

A. Place mix
B. Promotion mix
C. Price mix
D. Product mix

Question 47:

• JAMB 2011

Activities undertaken to create awareness for goods by conducting contest is?

A. Marketing concept
B. Consumerism
C. Sales promotion
D. Marketing mix

Question 48:

• JAMB 2012

The most effective type of advertising for branded products is

A. Mass advertising
B. Persuasive advertising
C. Informative advertising
D. Competitive advertising

Question 49:

• JAMB 2012

Good and services are made available to consumers through

A. The channel of distribution
B. Sales promotion
C. The advertising agency
D. The middle men

Question 50:

• JAMB 2013

Which of the following advertising medium appeals to only the literate in the society

A. Radio advertising
B. Print media advertising
C. Television advertising
D. Cinema advertising