Market Segmentation - Jamb Commerce Past Questions and Answers

Question 1:

• JAMB 1994

Commerce is defined as the study of how

A. Man utilizes the resources in his physical environment
B. Man produces, distributes and consumes his goods and services
C. Man buys, sells and distributes goods and services
D. Raw materials are changed into finished goods

Question 2:

• JAMB 1995

The breaking down of a market into separate and identifiable elements each with its own special product requirement is known as market

A. Differentiation
B. Segmentation
C. Penetration
D. Identification

Question 3:

• JAMB 1997

One of the criteria for differentiating consumers markets from industrial ones is the

A. Type of demand
B. Type of supply
C. Nature of the services rendered
D. Price of the goods

Question 4:

• JAMB 2004

When an organization studies a market that is undeserved by others and creates a product or service for the segment, it is engaged in?

A. Market inegration
B. Market positioning
C. Market orchestration
D. Product differentiation

Question 5:

• JAMB 2006

A seller attracts and retains patronage by?

A. Enhancing public relationship
B. Enhance sales promotion
C. Rendering pre-sales services
D. Rendering customer service