Jamb Commerce 2010 Past Questions and Answers

Question 36:

• JAMB 2010

The conversion of raw materials into finished goods leads to the creation of?

A. Form utility
B. Product utility
C. Possession utility
D. Place utility

Question 37:

• JAMB 2010

The main concern of marketing concept is to?

A. Reduce the number of retail outlets
B. Identify consumer needs and satisfy them
C. Increase sales to meet consumers needs
D. Encourage division of labour

Question 38:

• JAMB 2010

The best pricing strategy for a company that produces warm clothing is?

A. Target return pricing
B. Bid pricing
C. Variable pricing
D. Product line pricing

Question 39:

• JAMB 2010

The label on a product such as 'pampers' is a type of?

A. Trademark
B. Branding
C. Packaging
D. Patent right

Question 40:

• JAMB 2010

The deliberate and sustained efforts of an organization towards the creation of goodwill for its products and services is through?

A. Public relations
B. Advertising
C. Sales promotion
D. Rebranding