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Jamb 2003 Commerce Past QuestionsQuestion 21:Communication process involves the transmission of a message over a selected channel to the? A. Receiver B. Audience C. Sender D. Encoder Question 22:Stimulation of demand is a kind of communication in marketing which connotes? A. Personal selling B. Sales promotion C. Advertising D. Merchandising Question 23:A functional structure is an organizational structure in which? A. Abstract rules are applied B. Equity prevails C. A specialist enforces his directives D. There is no hierarchy Question 24:Entrepreneurship mainly involves? A. Risk-taking B. Initiating C. Skilled manpower D. Knowledge Question 25:In the event of the liquidation of a company, the first to be settled are? A. Debenture holders B. Members of the board C. Preference shareholders D. Ordinary shareholders |
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