Jamb Commerce 1997 Past Questions and Answers

Question 36:

• JAMB 1997

When a firm speaker of stock appreciation, it refers to

A. Change in the value of its stocks resulting from price movement
B. Increase in the price of it shared quoted on the stock exchange
C. An unexpected increase in the demand of its stock
D. The value of its stock in the stock exchange

Question 37:

• JAMB 1997

The process of creating more for a product is called?

A. Advertising
B. Marketing
C. Promotion
D. Consumerism

Question 38:

• JAMB 1997

When a vendor supplies newspapers from house to house and across the streets, the element of marketing mix involved is

A. Product
B. Price
C. Promotion
D. Place

Question 39:

• JAMB 1997

The main advantage of using cinema as an advertising medium is that it is

A. Cheap
B. Accurate
C. Accessible
D. Informative

Question 40:

• JAMB 1997

When old customers stick to the old place to buy goods and services,it is known as

A. Goodwil
B. Personal factor
C. Window shopping
D. Patronage