Jamb Commerce 1995 Past Questions and Answers

Question 11:

• JAMB 1995

A bank statement is a document

A. Ordering a bank to pay on demand a stated sum of money
B. Containing records of receipts, payments and balance on an account
C. Used for paying into bank account
D. Used for regular withdrawal of money from a savings account

Question 12:

• JAMB 1995

Which of the following is NOT a function of the stock exchange market?

A. Providing long term loans to large scale enterprises
B. Encouraging people to buy shares and thereby providing capital for investment
C. Providing means of assessing the value of a firm's assets
D. Enabling firms to wind-up quickly in times of difficulties

Question 13:

• JAMB 1995

The marketing approach by which a firm carries out detailed analysis of itself, the consumers and its competitors is known as?

A. Market analysis
B. Marketing mix analysis
C. Marketing opportunities analysis
D. Market survey

Question 14:

• JAMB 1995

The breaking down of a market into separate and identifiable elements each with its own special product requirement is known as market

A. Differentiation
B. Segmentation
C. Penetration
D. Identification

Question 15:

• JAMB 1995

Taking a new product to a particular part of a country to test the reaction of consumers to the product referred to as

A. Sales promotion
B. Sampling
C. Merchandizing
D. Advertising