(a) Public opinion can be defined as the general opinion that the majority of people in a community hold on a given public issue at a particular time.
(b)(i) The use of the mass media should not be interfered with i.e. press freedom should be maintained
(ii) Bureau of information should be established to receive, compile and disseminate information
(iii) Encouraging and allowing freedom of speech and association
(iv) Encouraging the activities of pressure groups and other voluntary organizations.
(v) Encouraging the use of opinion polls on issues of general importance.
(vi) Existence of political parties will help to mold the opinion of the people.
(vii) Responsible and responsive social institutions such as families, religious centers, etc.