You were among a group of students from your school who went on an excursion to places of interest in your country. Narrate to your classmates who did not go what you saw in at least two of the places visited and how you have benefited from the experience.
Explanation
PRESS CLUB'S EXCURSION TO O.B.M AND ATLANTIC PRINTERS.
Last week, twenty members of our club, the Press Club paid a visit to 0. B. M Advertising and the Atlantic Printers. a B. M is an advertising company while the Atlantic Printers are book printers. What motivated the excursion was that, as members of the Press Club, we wanted to be familiar with the process of producing advertisement, art works, jingles and the workings of a press.
On the day of the visit, we left the school by bus at exactly 9am. On arrival at 0. B. M Advertising company, we found that the General Manager. Mr. Martins Nwachukwu, was already waiting for us. He welcomed us very warmly and introduced us to the company's Client Services Director who later conducted us round the various departments of the agency. We visited the Client Service Department where we were shown the accounts of the various companies O.B.M serves. Later, we were introduced to the Copywriter's office. The Copywriter showed us a copy of an advertisement and how to write an advert copy. After writing the advert copy, it is sent to the Artist's office where an artwork will be produced for the advertisement.
The second place we visited was the Atlantic Printers. The company has three main sections: the Lithographic section, the printing section and the binding and packaging section. The lithographic section is a two-room air-conditioned apartment. The first room is a dark-room where typeset pages of books are filmed. We were shown the camera used for shooting the films and the machine for developing them. In the second room, there is a plate-making machine which is used for making metal plates from films. The metal plates are the ones mounted on the printing machines at shown to us in the printing section. At the printing section, Mr. Olorunnisola, who was conducting us round the company, showed us two types of printing machines These were a Kord 64 offset printer and a Heidelberg Letter-press printer. According to Mr. Olorunnisola, the offset printer prints words on paper using the metal plates made from the lithographic section while the letter press printer uses cases containing metal type faces instead of plates.
Our tour of the binding and packaging section was no less educating and exciting. We saw workers mg papers by hand and binding books using a stitching machine.
The excursion really opened our eyes to how advertisements on radio and television are produced by advertisino companies and how books are printed. The visit has actually exposed us to the career opportunities existing in the advertising and printing industries. At the two places, we were given good talks on career prospects in the media and the allied professions. There is no doubt that the excursion has been able to boost our morale and enthusiasm as members of the Press Club.
Abiola Adetunji,
SSIIC.
