Question 4221:

• JAMB 2022

A paid presentation about a product with a view to encouraging purchases by an identifiable sponsor is

A. Publicity
B. Personal selling
C. Sales promotion
D. Advertisement

Question 4222:

• JAMB 2022

The face-to-face meeting of the seller with the buyer for the purpose of making sales is

A. Mass selling
B. Impulse buying
C. Personal selling
D. Sale promotion

Question 4223:

• JAMB 2022

The activity which improves the appearance of a product and also aimed at protecting it is

A. Advertising
B. Grading
C. Labelling
D. Packaging

Question 4224:

• JAMB 2022

Which of the following is not a component of the marketing mix?

A. Product
B. Production
C. Promotion
D. Place

Question 4225:

• JAMB 2022

The marketing term which regards the consumer as king that must be satisfied is

A. Market segmentation
B. Market research
C. Marketing concept
D. Marketing mix