Question 26:

• JAMB 1994

The second tier security market is

A. An appendage to the Nigeria stock exchange
B. A member of the Nigeria stock exchange
C. Meant for the shares of quoted private companies
D. A regulating arm of the Nigerian stock exchange

Question 27:

• JAMB 1994

The element of the marketing mix are

A. Product, promotion, place and price
B. [personal selling, advertising and research
C. Promotion, production, place and price
D. Procurement, price, product and place

Question 28:

• JAMB 1994

Which of the following items has the shortest effect on the consumer

A. Fashion
B. Innovation
C. Fad
D. Attribute

Question 29:

• JAMB 1994

Which of the following is a form of sales promotion

A. Advertising on radio
B. Offering free sample
C. Distributing printed materials
D. Advertising on television

Question 30:

• JAMB 1994

One advantage of personal selling over all other elements of promotion is that

A. It can provide instant feedback
B. It is very cheap in terms of cost per contact
C. It does not need to use mass media
D. Sales people are wewll trained