Question 266:

• JAMB 1997

When a firm speaker of stock appreciation, it refers to

A. Change in the value of its stocks resulting from price movement
B. Increase in the price of it shared quoted on the stock exchange
C. An unexpected increase in the demand of its stock
D. The value of its stock in the stock exchange

Question 267:

• JAMB 1997

The process of creating more for a product is called?

A. Advertising
B. Marketing
C. Promotion
D. Consumerism

Question 268:

• JAMB 1997

When a vendor supplies newspapers from house to house and across the streets, the element of marketing mix involved is

A. Product
B. Price
C. Promotion
D. Place

Question 269:

• JAMB 1997

The main advantage of using cinema as an advertising medium is that it is

A. Cheap
B. Accurate
C. Accessible
D. Informative

Question 270:

• JAMB 1997

When old customers stick to the old place to buy goods and services,it is known as

A. Goodwil
B. Personal factor
C. Window shopping
D. Patronage